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- Algorithm supports original content like Reels
Algorithm supports original content like Reels
Sorav Jain
November 19, 2023
Hey Instagrammer!
This is Sorav from India's leading digital marketing institute, Digital Scholar🎓.
I am on a mission to help you reach your first or next 100k followers with the help of the Influencer Club 🚀
One huge challenge everyone faces on Instagram is the constant updates that keep occurring.
It becomes difficult to stay up-to-date and act accordingly. So here is the latest information about Instagram's algorithm update that will help you understand what type of content will trend more:
Instagram has made changes to prioritize original content like Reels over photos and videos from other social platforms. Reels now receive a greater push from the algorithm if they include features like stickers, audio, and interactive elements.
Additionally, Instagram will promote content from creators that receive high engagement rates from their followers. This means posts with high like, comment, and share ratios will reach more accounts outside of a creator's following. The new algorithm also considers average watch times for videos to determine what longer-form content keeps people engaged.
By understanding these shifts, creators can optimize how they produce fresh, engaging content tailored for their audience -
In The Influencer Club Newsletter #26, you’re reading:
1) Latest Instagram update- 2 min read
2) Instagram tool of the day- 1 min read
3) My marketing tech stack- 1 min read
4) AI Prompt of the day- 1 min read
5) Growth Hack of the day- 2 min read
Let’s go! ⬇️
1) Latest Instagram Update
Meta is currently trialing an exciting new privacy feature for direct messages (DMs) on its platforms. If rolled out widely, it will give users more control over whether their message reads are visible to others.
Specifically, Meta is experimenting with an option to disable "read receipts" within individual and group chats on services like Facebook Messenger and Instagram.
Read receipts have long shown whether the other person has seen your message by displaying a double check mark.
However, some find this level of visibility into others' messaging activity to be invasive of their privacy.
The new feature aims to address those privacy concerns by allowing users to toggle read receipts off before sending a message.
This means the recipient would no longer see when you've viewed their reply.
It gives people more flexibility to casually browse conversations without automatically notifying others.
2) Instagram Tool of the Day
You know, I really struggle sometimes with using the right image for a post.
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“Tool of the day”- Airbrush
Use cases
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Artists and creators- looking to generate NFTs and original art.
Businesses and organizations- in need of stock photos for various purposes.
Go check it out.🤩
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4) Prompt of the day!
Engaging with your audience is very important in the long run.
And more importantly, it’s the tone that sets your brand apart from others.
P.S.- Don’t forget to personalize it.
Topic: Response to comments on Instagram.
Benefit: Crafting creative responses to Instagram comments can be an effective strategy in digital marketing, especially if you are aiming to engage your audience and build a strong online presence.
I want to craft creative responses to Instagram comments about [Your Topic/Keyword]. What should I say?Output
Ensure you give ChatGPT detailed information about your specialty, intended audience, and brand for more customized and relevant recommendations.
5) Growth Hack of the Day!
> Instagram's post insights feature provides a valuable way to evaluate how individual pieces of published content are performing according to the platform's evolving algorithms.
When accessing insights for a reel or post, users can view key engagement metrics recorded since publication.
How to access these metrics?
To access insights, select the content and choose "View Insights". This screen shows reach, watch time, plays, replays, average watch time, and interactions.
> This includes metrics like reach, watch time, number of plays and replays, average watch time, and types of interactions generated.
Taking time to analyze the trends across these different metrics offers strategic insights into how the posted content resonated with the user's target audience.
It reveals what aspects captured and held people's attention the most.
The data can then be used to inform how to refine future content strategies.
Creators can test which types of visuals, captions, hashtags or calls-to-action work best at driving higher engagement and achieving their business or branding goals.
Leveraging post insights is an important part of optimizing content over time based on continuous audience feedback and shifts in social algorithms.
Ready to unlock your Instagram potential?
Stay tuned for more game-changing updates.
📸 Follow Me On Instagram: Sorav Jain
Best regards,
Sorav Jain
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