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- Should We Boost Post Or Not?
Should We Boost Post Or Not?
PLUS: Crazy 5:1 rule for engagement
Sorav Jain
May 29, 2024
Hey Instagrammer!
This is Sorav from India's leading digital marketing institute, Digital Scholar🎓.
I am on a mission to help you reach your first or next 100k followers with the help of my Instagram Growth Masterclass.
It’s happening on 29th April at 7 PM IST.
💡Insider Tips:
While promoted/boosted posts on Instagram may seem like an easy way to gain more reach, they have limitations that make organic growth through meta-ads a more effective strategy.
Boost Post distribution does not target the right audience as precisely as ads can. Meta ads allow targeting people based on demographics, interests, and behaviors to find an engaged audience most likely to care about your brand.
By focusing on relevance over the volume of impressions, ads convert more new followers into customers.
For sustainable growth, the professional approach is using Meta's targeting tools to connect with qualified leads rather than broadly promoting to existing fans.
This organic strategy builds true loyalty over time at a lower cost per acquisition. While boosting posts has its place, ads generally provide a more targeted and cost-effective alternative.
To understand Why I am saying this, check out this reel:
In The Influencer Club Newsletter #118, you’re reading:
1) Latest Instagram update- 1 min read
2) Instagram tool of the day- 1 min read
3) My marketing tech stack- 1 min read
4) AI Prompt of the day- 1 min read
5) Growth Hack of the day- 1 min read
Let’s go! ⬇️
1) Latest Instagram Update
Instagram's latest feature update includes a subtle yet impactful change to help provide users with a more secure experience.
The button to confirm identity verification processes has been adjusted to a soothing purple hue.
This calming colour choice is a thoughtful design decision that further reinforces Instagram's commitment to user security and privacy.
The purple tone is meant to create a calm and reassuring state of mind when going through identification steps.
2) Instagram Tool of the Day
Sprout Social is an all-encompassing social media platform designed to meet various needs.
“Tool of the day”- Sprout Social
SproutSocial offers features for content creation, scheduling, audience engagement, and analytics. With tools like a visual calendar and Optimal Send Times, users can plan and optimize their content strategy effectively.
Overall, its comprehensive features make it an ideal solution for streamlining social media workflows and maximizing performance.
Go check it out.🤩
3) Steal my marketing tech stack and save lakhs of rupees-
It's raining lifetime deals on the internet and these are some tools that you should have access to.
The best part, you pay once and own the software forever.
My 60% of business runs on lifetime deals; for example, I bought Swipepages tools 3 years ago for $97, and it has given me the best ROI to date as I do all my landing pages from this one tool without ever paying again. Get it HERE.
Here's your chance to get them:
Instachamp: Get 50% off on Instagram Automation tool ( 100% Meta approved tool). You can in fact buy this and sell the code at 3x the price ( some of our students made a bank doing this )
Only 30 lifetime codes are available, and it will go back to the monthly plan. So don't seriously miss this opportunity. Coupon code: SCHOLAR50, Exclusive access HERE.
Zenler: LMS where I hosted 20+ courses and 100000+ students. Get your free account now HERE.
4) Prompt of the day!
You see, first impressions matter. Your Instagram bio is crucial for capturing attention quickly. A well-optimized bio communicates your brand’s value, attracting your target audience and setting the tone for your profile.
Benefit: Helps you create a compelling and keyword-rich Instagram bio that effectively communicates your brand, increases searchability, and attracts your target audience.
By optimizing your bio, you ensure that visitors immediately understand your value proposition, leading to higher engagement and potential follower growth.
How can I optimize my Instagram bio for [Your Topic/Keyword]?Output:
Ensure you give ChatGPT detailed information about your specialty, intended audience, and brand for more customized and relevant recommendations.
5) Growth Hack of the Day!
One best practice that has stood the test of time is following the 5:1 engagement ratio, or what's commonly referred to as the "5:1 rule."
With a bit of creative planning, the 5:1 ratio shouldn't be difficult to maintain. Some tactics to consider include asking thoughtful questions, providing value-added resources, and responding promptly to any comments on your posts to continue generating engagement for your reels.
You can also boost engagement through contests or polls where followers are incentivised to interact. To know more about this rule, check out the REEL
Ready to unlock your Instagram potential?
Stay tuned for more game-changing updates.
📸 Follow Me On Instagram: Sorav Jain
Get ready to supercharge your Instagram journey.
See you on the inside!
Best regards,
Sorav Jain
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