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- The “Hero Product” Strategy and more
The “Hero Product” Strategy and more
Sorav Jain
December 31, 2023
Hey Instagrammer!
This is Sorav from India's leading digital marketing institute, Digital Scholar🎓.
I am on a mission to help you reach your first or next 100k followers with the help of the Influencer Club 🚀
In this newsletter, I am going to share a successful Instagram marketing ideas from jewellery businesses that could easily be adapted for other types of product-based companies.
Jewellery reels provide examples of creative and engaging content approaches that may help boost social media promotions and direct sales when implemented for different industries on the platform.
In The Influencer Club Newsletter #48, you’re reading:
1) Latest Instagram update- 2 min read
2) Instagram tool of the day- 1 min read
3) My marketing tech stack- 2 min read
4) AI Prompt of the day- 1 min read
5) Growth Hack of the day- 1 min read
Let’s go! ⬇️
1) Latest Instagram Update
The Hero Product Strategy:
The concept of a "hero product" is extremely effective for any business. As demonstrated in my recent restaurant experiences, some establishments become famous more for their aesthetic presentation and atmosphere rather than just the food quality.
While the pasta presentation looked great online, the taste was average. However, I ended up enjoying myself immensely thanks to the lovely ambiance, music and scenic backdrop - perfect for creating fun Reels. This shows how highlighting a signature product, service or experience can draw customers who stay for more than the primary offering.
It's a lesson that businesses should focus on their "hero" element - the one unique thing that builds their brand fame and gets people through the door.
Be sure to check out my new reel detailing how the hero product strategy can boost your own business too.
Creating a standout feature is key to attracting and retaining customers in any industry
2) Instagram Tool of the Day
Automated Social Media Management Powered by AI for Businesses.
“Tool of the day”- postus
Postus serves as your ultimate tool for effortless social media management automation. It's engineered to enhance your digital footprint with ease, offering AI-based content creation and flexible posting schedules to refine your social media approach.
Go check it out.🤩
3) Steal my marketing tech stack and save lakhs of rupees-
It's raining lifetime deals on the internet and these are some tools that you should have access to.
The best part, you pay once and own the software forever.
My 60% of business runs on lifetime deals; for example, I bought Swipepages tools 3 years ago for $97, and it has given me the best ROI to date as I do all my landing pages from this one tool without ever paying again. Get it HERE.
Here's your chance to get them:
Instachamp: Get 40% off on Instagram Automation tool ( 100% Meta approved tool). You can in fact buy this and sell the code at 3x the price ( some of our students made a bank doing this )
Only 30 lifetime codes are available, and it will go back to the monthly plan. So don't seriously miss this opportunity. Coupon code: SCHOLAR40, Exclusive access HERE.
Zenler: LMS where I hosted 20+ courses and 100000+ students. Get your free account now HERE.
4) Prompt of the day!
You know how it can be challenging to optimize your Instagram content for SEO concerning a specific topic or keyword, making it hard to effectively reach and engage your target audience on the platform?
Topic: SEO for Instagram.
Benefit: Helps you focus on specific strategies to improve your Instagram's search engine optimization (SEO) for a particular topic or keyword, thereby increasing the visibility and reach of your content among your target audience.
How can I optimize my Instagram for SEO regarding [Your Topic/Keyword]?Output
Ensure you give ChatGPT detailed information about your specialty, intended audience, and brand for more customized and relevant recommendations.
5) Growth Hack of the Day!
> Stop using trending music if it has crossed more than 600-700k reels. But why?
Because the song is already overheard by so many people, when the same song appears on their feed, they do nothing but skip.
But, if the song is going viral because the artist or movie is crazily promoting it, then in that case alone, you still have scope till it reaches 1M to 1.5M reels.
Ready to unlock your Instagram potential?
Stay tuned for more game-changing updates.
📸 Follow Me On Instagram: Sorav Jain
Get ready to supercharge your Instagram journey.
See you on the inside!
Best regards,
Sorav Jain
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