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- Instagram’s Hot New Trend: HVV Video Format 🔥
Instagram’s Hot New Trend: HVV Video Format 🔥
PLUS: Instagram's Mixed Audio Style, Build a stronger connection with your followers, Growth hacks on Instagram and more..
Sorav Jain
November 29, 2024
In partnership with
Hey Instagrammer!
This is Sorav from India's leading digital marketing institute, Digital Scholar🎓.
I am on a mission to help you reach your first or next 100k followers with the help of the Influencer Club 🚀
Insider Tips💡:
Instagram continues to evolve its video formats on a regular basis.
One of the newer trends gaining traction is called Horizontal Vertical Video (HVV).
This format allows creators to capture content in both landscape and portrait orientations within the same video.
The HVV format provides flexibility that better accommodates how users consume content on mobile devices.
Viewers can choose to watch portions of videos full screen in either horizontal or vertical depending on how they are holding their device. This adds a more immersive and dynamic experience compared to traditional single-orientation videos.
Early data suggests HVV is increasing engagement on Instagram. Creators who have adopted the format report higher view counts and longer watch times.
As consumers and the platform continue to embrace mobile-first experiences, HVV appears well-positioned to see growing popularity in the coming months.
It will be interesting to see if other social platforms also integrate support for this innovative new video style.
For visual input, check out this link
In The Influencer Club Newsletter #189, you’re reading:
1) Latest Instagram update- 1 min read
2) Instagram tool of the day- 1 min read
3) My marketing tech stack- 1 min read
4) AI Prompt of the day- 1 min read
5) Growth Hack of the day- 1 min read
Let’s go! ⬇️
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1) Latest Instagram Update
A new type of audio on Instagram is becoming popular.
It takes two separate audio recordings and mixes them together into one. The mixed audio is shown with two arrows crossing each other.
People seem to like how well the different audio clips blend together.
It's hard to know if this mixed audio style will keep growing more popular or if it will just be popular for a little while.
Only time will tell if it lasts or goes away soon.
2) Instagram Tool of the Day
Need a tool to manage both content discovery and social media scheduling?
Tool of the Day - ContentStudio
ContentStudio is a content marketing and social media management platform that allows you to discover trending content, schedule posts, and track performance. It’s great for managing both content creation and distribution in one place.
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4) Prompt of the day!
Want to build a stronger connection with your followers?
Topic: Build Trust with Behind-the-Scenes Instagram Stories.
Benefit: Behind-the-scenes Instagram stories build trust by showcasing authenticity and transparency. They make your brand more relatable, strengthen connections, and boost engagement, ultimately fostering loyalty and long-term trust with your audience.
How can you use behind-the-scenes Instagram Stories to show authenticity, build trust, and humanize your brand in a way that resonates with your audience, especially in [Your Topic/Keyword]?Output
Ensure you give ChatGPT detailed information about your specialty, intended audience, and brand for more customised and relevant recommendations.
5) Growth Hack of the Day!
When creating posts on Instagram, it's important to be strategic about keywords, hashtags and other elements to help your audience find and engage with your content.
Hashtags in particular can help expand the reach of your posts when used properly.
Some best practices include using hashtags that are relevant to your niche or industry. Avoid overly generic hashtags that won't provide context. You can include up to 30 hashtags per post. Be selective rather than simply spamming hashtags.
Be mindful of keywords in your post captions, profiles and comments as well. Engage with your followers in a natural way. And remember that high-quality, on-brand content should always be the priority over excessive hashtagging or mentions.
Following etiquette and creating an engaging experience for your followers is more important for growth than any individual feature.
I hope these guidelines provide some clarity on using Instagram's tools strategically to build your audience in a responsible manner.
This reel will give you a clear idea on all the parameters.
Ready to unlock your Instagram potential?
Stay tuned for more game-changing updates.
📸 Follow Me On Instagram: Sorav Jain
Get ready to supercharge your Instagram journey.
See you on the inside!
Best regards,
Sorav Jain
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