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Instagram's New Algorithm🫢
PLUS: A/B Testing for your Instagram, 5 Essential Tips for the Perfect Professional Headshot Reel and more...
Sorav Jain
October 21, 2024
Hey Instagrammer!
This is Sorav from India's leading digital marketing institute, Digital Scholar🎓.
I am on a mission to help you reach your first or next 100k followers with the help of the Influencer Club 🚀
Today I want to start on a philosophical note, how many of you believe in manifestation?
I firmly believe in the power of manifestation. Our thoughts shape our reality and ability to achieve.
When we envision success and believe wholeheartedly in our goals, the universe responds by presenting opportunities and resources to make our dreams come true.
Doubt and limiting beliefs only serve to close doors and hold us back from accomplishing what we desire.
With unwavering faith that we already possess what we seek, manifestation allows us to attract it into reality.
In The Influencer Club Newsletter #179, you’re reading:
1) Latest Instagram update- 1 min read
2) Instagram tool of the day- 1 min read
3) My marketing tech stack- 1 min read
4) AI Prompt of the day- 1 min read
5) Growth Hack of the day- 1 min read
Let’s go! ⬇️
1) Latest Instagram Update
Instagram has updated its content recommendation algorithms to increase exposure for posts utilizing the carousel format.
Research showed users often missed engaging with carousels after viewing the first image slide only.
To improve this experience, Instagram will now automatically resurface carousel posts at least twice in users' feeds organically, without requiring additional advertising spend from the posting account.
This should provide a meaningful boost to reach for creators and brands utilizing the multi-image slide format.
Early tests found doubling carousel exposure significantly grew engagement metrics like likes, comments and saves.
The update underscores Instagram's ongoing efforts to optimize how multimedia content is discovered and consumed on the platform.
2) Instagram Tool of the Day
Planning a contest or giveaway on social media?
Tool of the Day - ShortStack
ShortStack is a tool that helps you run engaging social media contests and giveaways across platforms. It simplifies managing and analyzing campaigns for maximum engagement.
Go check it out.🤩
3) Steal my marketing tech stack and save lakhs of rupees-
It's raining lifetime deals on the internet and these are some tools that you should have access to.
The best part, you pay once and own the software forever.
My 60% of business runs on lifetime deals; for example, I bought Swipepages tools 3 years ago for $97, and it has given me the best ROI to date as I do all my landing pages from this one tool without ever paying again. Get it HERE.
Here's your chance to get them:
Instachamp: Get 50% off on Instagram Automation tool ( 100% Meta approved tool). You can in fact buy this and sell the code at 3x the price ( some of our students made a bank doing this )
Only 30 lifetime codes are available, and it will go back to the monthly plan. So don't seriously miss this opportunity. Coupon code: SCHOLAR50, Exclusive access HERE.
Zenler: LMS where I hosted 20+ courses and 100000+ students. Get your free account now HERE.
4) Prompt of the day!
Ever wonder if you’re posting the right content at the right time?
Topic: Test Your Instagram Content for Maximum Impact
Benefit:
This A/B testing method helps you easily find what content resonates with your Instagram audience. By testing variables like captions or visuals, you make data-driven decisions to boost engagement and growth, all without fancy tools.
How can you set up simple A/B tests for your Instagram content to figure out what resonates most with your audience and boost engagement around [Your Topic/Keyword]?Output
Ensure you give ChatGPT detailed information about your specialty, intended audience, and brand for more customised and relevant recommendations.
5) Growth Hack of the Day!
5 essential tips to ensure you get the best shots for your professional headshot reel:
🔹Outfitting and Props: Carefully plan your outfits, accessories and any props ahead of time to complement your brand. Ensure everything is clean, tailored and on-theme.
🔹Lighting: Natural lighting will give you the best results, but indoor shoots require soft, diffused lighting from multiple angles to eliminate harsh shadows. Adjust as needed for flattering exposure.
🔹Audio Quality: Clear, high-quality audio is essential. Test your setup in advance and minimize background noise with the proper microphone and acoustic treatment.
🔹Background: Choose a simple, clutter-free background that enhances rather than distracts from your image. Opt for neutral colors that contrast nicely with your appearance.
🔹Camera Settings: Take time to learn and adjust your camera's functions like resolution, frame rate, focus and white balance for optimal image quality and professional polish. A steady tripod is also advisable.
Careful attention to these technical details will help you capture your best look and ensure your reel makes the desired professional impression.
Ready to unlock your Instagram potential?
Stay tuned for more game-changing updates.
📸 Follow Me On Instagram: Sorav Jain
Get ready to supercharge your Instagram journey.
See you on the inside!
Best regards,
Sorav Jain
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