Something about the algorithm you might have missed

Author

Sorav Jain
October 27, 2023

Hey Instagrammer!

This is Sorav from India's leading digital marketing institute, Digital Scholar🎓.

I am on a mission to help you reach your first or next 100k followers with the help of the Influencer Club 🚀

2023 has been a year of experiments, not just for me but for the Instagram algorithm as well.

One major change that one should not overlook is that Instagram is now pushing posts and carousels equally, if not more, compared to reels.

Pro Tip: Posts and carousels are easy to create and can be produced in large volumes, so utilize this and maximize it.

While content also plays a major role, one can rely on using trending reels and shorter reels to reach more audiences. However, do not neglect regular posts and carousels, as the algorithm is favouring them heavily this year.

In The Influencer Club Newsletter #13, you’re reading:

1) Latest Instagram Update- 2 min read

2) Instagram Tool of the day- 1 min read

3) My marketing tech stack- 2 min read

4) AI Prompt of the day- 1 min read

5) Growth Hack of the Day- 2 min read

Let’s go! ⬇️ 

1) Latest Instagram Update

Instagram is testing a new feature that allows users to add poll options to their comments. When composing a comment under a post, users will see a new "Poll" option alongside existing options like emojis and GIFs.

Selecting this will enable users to create a two-option poll question related to the post, which they can then share with their followers for voting by tapping the options.

The poll results will be visible publicly as percentages below the question. This new commenting sticker has the potential to make engagement more interactive on the visual social platform, allowing creators to easily crowdsource opinions and understand viewpoints from their audience through the poll, beyond just likes and comments.

2) Instagram Tool of the Day

Are you in search of high-performance videos?

Look no further!

‘Tool of the Day’- hypergro.ai

Designed in sync with global trends and customized to echo the essence of your brand, these videos will deeply connect with your audience, urging them to interact.

Go check it out.🤩

3) Steal my marketing tech stack and save lakhs of rupees-

  • Pabbly: Pabbly is my favourite automation tool that simplifies marketing tasks. I use over a million tasks every month, and my business runs on this, oops, sorry, automates on it..

    Create your FREE trial HERE.

  • Canva: Canva is an app that lets you design professional visuals like social posts, videos, presentations, and more without graphic design skills. A wide range of customizable templates, royalty-free images, and AI features help you create visual assets easily.

    Exclusive access HERE.

  • Instachamp: If you are my Instagram follower, you will know that I sell my courses online. One major part of selling online is to interact with your followers regularly. Practically, it's impossible to give attention to thousands of followers. Hence, I have an automated message integration in place called Instachamp.

    Get access HERE.

4) Prompt of the day!

Sometimes an extra tip does not hurt.

This prompt helps in generating multiple story ideas for your niche/brand!

Topic: Generate Story ideas for Instagram.
Benefit: The prompt seeks tips for creating engaging Instagram Stories tailored to a specific topic. Key suggestions include using interactive elements, maintaining high-quality visuals, consistent branding, and incorporating trends. The benefit of this prompt is to provide tailored advice for enhanced engagement, brand consistency, and a strategic approach to content, adaptable across various topics or industries.
 I'm thinking of drafting engaging Instagram Stories about [Your Topic/Keyword]. Any tips?
Output

Ensure you give ChatGPT detailed information about your specialty, intended audience, and brand for more customized and relevant recommendations.

5) Growth Hack of the Day!

It’s time for the next hashtag to use in your captions. It's your Brand hashtag

What is a Brand hashtag?

A brand hashtag is a unique hashtag that represents your brand, business or service. It allows you to easily group all your social media posts together and helps your audience easily find and engage with your content.

Some examples of brand hashtags:

#LifeCoachLisa for a life coach named Lisa

#BusinessConsultantJohn for a business consultant named John

#MakeupByMaryBeauty for a makeup artist named Mary

Brand hashtags help:

1. Build your identity and presence on social media

2. Engage followers and customers who search the hashtag

3. Monitor conversations and see how people discuss your brand

4. Analyze hashtag performance to improve marketing strategies

Using a consistent brand hashtag across all your social profiles and marketing helps increase visibility and allows potential customers to easily to easily to easily search and find you.

If you haven't been using these hashtags, start using them immediately, and for more such mandatory hashtags, stay tuned for my next newsletter.

Ready to unlock your Instagram potential?

Follow me on Instagram and stay tuned for more game-changing updates.

📸 Follow Me On Instagram: Sorav Jain 

Get ready to supercharge your Instagram journey.

See you on the inside!

Best regards,

Sorav Jain

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