The Diya Strategy for Diwali Growth🪔

Plus: The Diwali “Diya Strategy” that tripled my reach, got me collabs, and proved consistency beats virality every time.

In partnership with

Hey Instagrammer!

This is Sorav from India's leading digital marketing institute, Digital Scholar🎓.

I am on a mission to help you reach your first or next 100k followers with the help of the Influencer Club 🚀

Wishing you and your family a very Happy Diwali! 🪔

This season is a masterclass in marketing: attention is at its peak, but attention spans are shortest. My rule this week is the “Diya Strategy” not loud firecrackers, just a steady flame that warms the room. Here’s what I’m doing (steal it):

  • Gratitude Reel: 15–20s thank-you to customers or team, plus one practical tip they can use today.

  • Festive Value Gift: a carousel “Diwali Starter Pack” (checklist or template) with a clear CTA: “Comment DIYA” to get it.

  • Personal Touchpoints: 10 minutes daily replying to Stories and DMs with a custom Diwali wish and a soft invite to your offer or link.

    Keep it warm, keep it useful, and keep it daily. The diya wins the night, not the sparkler. Let’s light up your metrics, one small, consistent post at a time.

In The Influencer Club Newsletter #244, you’re reading:

1) Latest Instagram update- 1 min read

2) Instagram tool of the day- 1 min read

3) My marketing tech stack- 1 min read

4) AI Prompt of the day- 1 min read

5) Growth Hack of the day- 1 min read

Let’s go! ⬇️ 

🚨 Automate Podcast Guest Spots and Fill Your Calendar Fast

If you’re a coach or consultant, podcast guesting is the NEW proven & fastest path to full calendars. Stop burning budget on ads and hoping for clicks. Podcast listeners lean in, hang on every word, and buy from guests who deliver real value (like you!). But appearing on dozens of incredible podcasts overnight as a guest has been impossible to all but the most famous until now.

Podcast guesting gets you permanent inbound guests, permanent SEO, and connects you to the best minds in your industry as peers.

PodPitch.com is the NEW software that books you as a guest (over and over!) on the exact kind of podcasts you want to appear on – automatically.

⚡ Drop your LinkedIn URL into PodPitch.
🤖 Scan 4 Million Podcasts: PodPitch.com's engine crawls every active show to surface your perfect podcast matches in seconds.
🔄 Listens to them For You: PodPitch literally listens to podcasts for you to think about how to best get the host's attention for your targets.
📈 Writes Emails, Sends, And Follows Up Until Booked: PodPitch.com writes hyper-personalized pitches, sends them from your email address, and will keep following up until you're booked.

👉 Want to go on 7+ podcasts every month and change your inbound for life? Book a demo now and we'll show you what podcasts YOU can guest on ASAP:

1) Latest Instagram Update

Teen safety = PG-13 default. Instagram is guiding teen accounts by movie-style PG-13 ratings; stricter defaults roll out globally.
Parental controls for AI chats. Parents will soon be able to limit/disable teens’ one-on-one chats with AI characters (rollout starts early next year in select regions).
Reposts + Friends tab. New ways to reshare public Reels/posts and see what friends create/like/comment on great for discovery loops.

Edits app upgrades. Clip-to-overlay conversion, improved fades, saved SFX = faster, cleaner Reels out of the box.
Auto-dubbing for Reels (Hindi/Portuguese added). Turn on “Translate your voice with Meta AI” before publishing to expand reach

2) Instagram Tool of the Day

Buzzr leverages generative AI, which can take content to new heights.

This is particularly beneficial for creating visually appealing and personalized content for Instagram, ensuring that the content stands out and resonates with the target audience.

Thus, Introducing the ‘Tool of the Day’- Buzzer

Buzzr Tech's platform is designed to revolutionize the way brands and influencers manage their social media presence, especially on Instagram, by leveraging the power of AI to create captivating content, define brand identity, and optimize online presence.

Go check it out.🤩

3) Steal my marketing tech stack and save lakhs of rupees-

It's raining lifetime deals on the internet and these are some tools that you should have access to.

The best part, you pay once and own the software forever.

My 60% of business runs on lifetime deals; for example, I bought Swipepages tools 3 years ago for $97, and it has given me the best ROI to date as I do all my landing pages from this one tool without ever paying again. Get it HERE.

Here's your chance to get them:

  • SendNow: Gain 10X leads with better cold email outreach, deliverability, and engagement using SendNow. Get it HERE.

  • Illusto: Claim 34% discount on the lifetime deal of a user-friendly video editing tool to create eye-catching content HERE.

  • Instachamp: Get 50% off on Instagram Automation tool ( 100% Meta approved tool). You can in fact buy this and sell the code at 3x the price ( some of our students made a bank doing this )

    Only 30 lifetime codes are available, and it will go back to the monthly plan. So don't seriously miss this opportunity. Coupon code: SCHOLAR50, Exclusive access HERE.

  • Zenler: LMS where I hosted 20+ courses and 100000+ students. Get your free account now HERE.

4) Prompt of the day!

Running out of ideas for engaging questions on Instagram?

Fret not!

Topic: Engaging questions for Instagram.
Benefit: This prompt is designed to help content creators, influencers, or brands generate interactive and engaging questions related to a specific topic or keyword. The goal is to foster interaction, engagement, and dialogue with their audience or followers on social media platforms, blogs, or other online communities.
What are some engaging questions I should ask my followers about [Your Topic/Keyword]?
Output

Ensure you give ChatGPT detailed information about your specialty, intended audience, and brand for more customised and relevant recommendations.

5) Growth Hack of the Day!

Reposts + Collab + Remix chain.Post your Reel → add a Collab partner (peer/brand) → invite Remix responses → share best remixes to Stories with an “Add Yours” prompt (“Show your version”).

This stacks surfaces: your feed, partner’s feed, remixes, and Stories. compounding reach in a day.

Tie it with auto-dubbing to hit non-English viewers.

Ready to unlock your Instagram potential?

Stay tuned for more game-changing updates.

📸 Follow Me On Instagram: Sorav Jain 

Get ready to supercharge your Instagram journey.

See you on the inside!

Best regards,

Sorav Jain

How did you like today's edition?

Help us deliver to you better content...

Login or Subscribe to participate in polls.