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Why Trending Content Isn’t Growing Your Page
Plus: The vintage and construction-style hacks I’ve been testing to spark nostalgia, keep Reels authentic, and capture Instagram’s engagement surge with comment filtering.
Sorav Jain
September 17, 2025
In partnership with
Hey Instagrammer!
This is Sorav from India's leading digital marketing institute, Digital Scholar🎓.
I am on a mission to help you reach your first or next 100k followers with the help of the Influencer Club 🚀
Daily Updates🚀:
Lately, Gemini and Nano Banana have been pulling in massive attention across social media, and it’s not by chance.
They’ve tapped into two of the hottest content trends right now: vintage photos and construction-style visuals.
Vintage aesthetics create instant nostalgia, reminding people of simpler times while still feeling stylish and fresh.
On the other hand, raw construction images, whether it’s behind-the-scenes shots, rugged textures, or real-time progress clips deliver authenticity that today’s audience craves.
Together, these formats are breaking the clutter and making their brands feel both relatable and aspirational.
For creators, startups, and marketers, the takeaway is clear: stay close to cultural trends, but add your own twist.
That’s how you capture traffic, spark conversations, and keep your feed exploding with engagement.
In The Influencer Club Newsletter #241, you’re reading:
1) Latest Instagram update- 1 min read
2) Instagram tool of the day- 1 min read
3) My marketing tech stack- 1 min read
4) AI Prompt of the day- 1 min read
5) Growth Hack of the day- 1 min read
Let’s go! ⬇️
Marketing ideas for marketers who hate boring
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
1) Latest Instagram Update
Instagram has introduced a new comment filtering option, allowing users to view feedback more selectively. You can now choose to see comments only from people you follow or from verified accounts. This feature ensures a cleaner, more relevant conversation space - helping creators, brands, and individuals focus on meaningful interactions while reducing noise from random or spam comments. It’s a smart step toward enhancing user experience and engagement.
2) Instagram Tool of the Day
Want to create a year's worth of social media content from a single blog post?
Tool of the Day - Missinglettr
Missinglettr is a content automation tool that turns long-form blog posts into multiple social media updates, scheduling them to be published throughout the year. It's ideal for maximising the reach of your existing content.
Go check it out.🤩
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4) Prompt of the day!
Is the pressure to post constantly on Instagram draining your creativity?
Topic: Create a Content Plan That Doesn’t Burn You Out
Benefit:
This prompt helps fitness creators design a structured yet flexible Instagram content plan that balances consistency with creativity. The benefits include saving time through batch creation, reducing decision fatigue with content pillars, preventing burnout by mixing high- and low-effort posts, and boosting engagement with community-driven activities like polls and challenges.
How can you design a sustainable Instagram content plan that keeps your audience engaged, without leading you to burnout, especially when working with [Your Topic/Keyword]?Output
Ensure you give ChatGPT detailed information about your specialty, intended audience, and brand for more customised and relevant recommendations.
5) Growth Hack of the Day!
Since the conversation around Nano Banana is gaining momentum, I decided to embrace the trend myself by creating a dedicated reel.
The idea was to not just follow what’s popular, but to demonstrate how easily such trends can be adapted into one’s own content strategy.
Throughout the reel, I walk you through the creative process step by step, keeping it simple, clear, and actionable.
And here’s the best part: by the end of the reel, you’ll have access to all the exact prompts you need to recreate this format for your own page.
It’s a blend of creativity and practicality, designed to help you tap into what’s trending while adding your unique brand voice.
Trends come and go, but learning how to repurpose them builds lasting engagement.
Here is the reel - View Here
Ready to unlock your Instagram potential?
Stay tuned for more game-changing updates.
📸 Follow Me On Instagram: Sorav Jain
Get ready to supercharge your Instagram journey.
See you on the inside!
Best regards,
Sorav Jain
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